It’s evident that the usage of smartphones is increasing day by day. More and more people are accessing the internet from their smartphones and tablets when compared to desktop users. As a result, desktop traffic is decreasing significantly for the past decade. And the number of smartphone users is only going to increase. In this scenario, if your website is not mobile-friendly, then it could really stop you from expanding your business. Recent studies show that users just stop visiting the websites that don’t provide a smooth user experience. How do your website visitors browse?
The usage of smartphones has taken the world by storm but it didn’t stop the rest people from totally using desktop. So find your buyer persona to get a better understanding on how your target audiences browse. Because, if local service-based industries come under your customer niche then you would have to have a mobile-friendly website because they do not sit in front of laptops or computers so it is extremely important to provide them a site that they can access from anywhere anytime. Mobile-friendliness and SEO Out of all the parameters that are looked at by Google when deciding how to rank your websites on search engine, mobile usability was the first in the list. Surprisingly, the issue made a bigger shift when Google officially said that they would crawl the mobile-friendly sites first before the desktop websites. In addition to that, Google takes its ranking signals from the mobile-friendly website not the desktop ones which as a result, will affect your rankings in Google. Responsive design If you have developed or revamped your business website in the last two to three years, then there is a 90 percent chance that it could be responsive. Responsive designs adapt the display of whatever device your customers are using. In few cases, this means the auto-resizing website of the content. Otherwise, it could mean a highly varied visual appearance with simplified content or a different, mobile-friendly navigation. Not all websites are mobile-friendly and some businesses understand that fact very well. That is why they develop a mobile app and offer the same kind of smooth user experience to their users through a mobile version of the app. eBay and Amazon are fantastic examples of companies that understood that it would be difficult to browse such sites on mobiles and hence built a mobile app. Mobile-friendly content A mobile-friendly, responsive web design makes sure that the navigation and pictures of the site adapt attractively to the mobile experience. When it comes to smartphones, the content becomes more important than on conventional PCs or laptops, due to which there would be limited space. So while writing content for your business website, make sure the readability is good, content is purposeful, and gives good, meaningful headers and callouts to help your website visitors navigate from page to another. Bottom line Mobile-friendly websites are better for any business at any given point. There studies that prove that the implementing a responsive web design could have a significant impact on rankings. So talk to your developer now and make your website a mobile-friendly one. Looking for a reliable web development agency in London? JCasp Technologies provides affordable website design in London. Trust us to be the best web development agency in London.
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